Get the privacy-safe customer insights you need with Google Analytics 4
| | | Put Google Analytics 4 at the core of your measurement | | Over the past year, we've continued to invest in the new, more intelligent Google Analytics 4 that delivers the essential customer insights you need to be ready for whatever comes next. We are excited to share that Google Analytics 4 is fully ready for you to use in place of your existing setup.We encourage you to set up and put Google Analytics 4 at the core of your measurement today. Get started with just a few clicks. | | Google Analytics 4 makes it easier to discover actionable, privacy-safe insights from across the customer journey. | | • | | | It's built with machine learning at its core to automatically uncover insights from your data that you can use to improve your marketing. | | | • | | | It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across app and web at scale. | | | • | | | Looking ahead, this experience will work with or without cookies or identifiers so you can learn about your customers even with gaps in your data. | | | Now is the time to build the measurement foundation your business needs for the future — and we've made it easy for you to get started here. You can begin collecting data and benefit from Google Analytics 4 while keeping your existing Analytics implementation intact. | | | The Google Analytics Team | | | |
